Thursday, April 05, 2007
Inside Teamwork's commercial policy: Easter promotion
We just launched a considerable Easter promotion: see survey. Why? Well, because sales of Teamwork are often done together with a work reorganization, and hence tend to be done either during summer break, or at year's end or start. But this is quite uncomfortable in terms of cash flow, so a little push in an earlier buy, with the guarantee of getting free updates for several months, can help cash flowing more uniformly. At least, we hope!
P.S. It worked: we acquired interesting customers: several Europeans companies (Germany, Italy and Sweden always in the lead), including public utilities, an African university (finally Africa among the customers!), a group of U.S. "architects"...; a German university is now using it for its PM courses, and a group of developers from Vietnam is building some external additional modules... .